SOLD in 7 days: 712 RANDOLPH PL
Listed: $1,750,000 · Sold: $2,041,000
The Story: We worked for close to 6 months helping these sellers understand market conditions, transition out and prepare the home. Our signature merchandising and marketing injected energy into a slowing summer high-end market, creating a buzz around this home that resulted in 6 offers and a sale 16.6% above asking with a 2-week closing.
SOLD IN 32 DAYS: 2911 2ND AVE, #807
Listed: $655,000 · Sold: $655,000
SOLD IN 7 DAYS: 4603 SUNNYSIDE AVE N
Listed: $965,000 · Sold: $1,071,000
The Story: An estate with little cash and a dirty, cluttered, out-dated house to sell couldn’t afford to do the work we knew would maximize their returns. So we did it for them, managing everything and paying for it up front through our Compass Concierge Program. All the estate had to do was pay us back for repairs, cleaning and staging out of the proceeds at closing. The result: we were able to make all our top low-cost, high-leverage interventions to clear out the old and spark fresh dreams for buyers…which led to 7 offers and a sales price 11% over asking, with no contingencies. At the end of the day, we spent $23,000 to capture well over $100,000 in gains.
SOLD in 7 days: 10015 NE 4th St, #2001
Listed: $890,000 · Sold: $1,025,000
The Story: We worked for several months to help the seller transition to retirement living, prepare the unit for market and strategize our positioning. The result? 12 offers and a sales price 15% over asking.
SOLD in 7 days: 702 FULLERTON AVE
Listed: $1,600,000 · Sold: $1,758,000
The Story: Our meticulous preparation, careful pricing and a strategy to emphasize the architectural legacy resulted in tremendous attention from the market (including a feature on Curbed), and 6 offers. We could have sold for considerably more, but the sellers chose a lower all-cash offer with a one-week closing. It's good to have options.
SOLD IN 5 DAYS: 12631 NE 9TH PL, #C110
Listed: $385,000 · Sold: $407,750
The Story: We helped our client buy this unit 19 years ago. Tenants had trashed it. Selling in its nearly unlivable condition would have been difficult and left money on the table. We gutted it and made all the design decisions to tap into current trends popular with the young buyer profile at a cost that allowed for handsome returns. The result: 3 offers and a sale 6% over asking with no contingencies, setting a new record for same-category units in the 5-building complex.
SOLD in 8 days: 1812A 11TH AVE
Listed: $825,000 · Sold: $1,010,000
The Story: Balancing modern retreat with unparalleled access, this quiet town home was steps from light rail and the hottest spots in town. But how to position a 10-year-old property to compete for top dollar in a sea of new construction? Meticulous market prep to bring back the crisp freshness and current colors of "new". Then bring in target-buyer-specific staging to reference the hip, modern, urban styles our niche buyers love. Top it off with aggressive marketing to promote the neighborhood lifestyle as much as the unit itself. The result? 12 offers and a sales price 22.4% over asking.
SOLD in 9 days: 737 OLIVE WAY, #3408
Listed: $845,000 · Sold: $880,000
The Story: A great layout on a high floor, but one side of the unit faced into an office building, disrupting privacy. We frosted the 'fishbowl' windows, transforming them into fully private, modern light panels, refocusing the eye out the windows with good views. We also used the owner's possessions to stage for clean sophistication and warmth. Targeting the Amazon explosion, marketing focused on the building's hotel amenities and its less-obvious but actually great micro-location walking distance to work and current leisure hot spots.
SOLD in 10 days: 4535 54TH AVE SW
Listed: $1,095,000 · Sold: $1,400,000
The Story: How do you sell a 'diamond in the rough' without making expensive and lengthy updates or getting into endless repair negotiations with buyers? Selective, highly strategic preparation of the home plus creative 'imagination sparkers' that help buyers see the dream as if it's already true (ask me about virtual remodels). The result? 9 offers, no contingencies and a sales price 28% over asking.
SOLD in 7 days: 1715 36TH AVE S
Listed: $1,300,000 · Sold: $1,400,000
The Story: Selective market prep with a limited budget, staging the home with the owner's own things at no extra charge and nailing the lifestyle marketing resulted in a quick sale for top dollar.
SOLD in 5 days: 2911 2ND AVE, #709
Listed: $535,000 · Sold: $595,000
The Story: A tenant destroyed the floors but going through the lengthy approval process with the HOA to replace them would have caused us to miss our ideal market timing. So we made everything else fresh and crisp, brought in targeted staging and presented floor options as a seller credit…then marketed the heck out of the lifestyle and views. The result? 3 offers, a sale 11% over asking and the cherry on top: the buyer let the seller keep the floor credit, worth an additional $8,000.
SOLD in 7 days: 3438 E Superior St
Listed: $1,295,000 · Sold: $1,368,000
The Story: Our marketing of the architectural pedigree of the home resulted in a feature on Curbed. Our careful curation of the presentation of this unique home resulted in 3 offers.