This was a pied-à-terre no longer needed by our client owners. A special corner unit with acres of light and very fun urban views, we were nonetheless faced with an extremely difficult market for condos at this price point. Interest rate hikes had dried up the first-time buyers who typically target these units. We knew our most likely buyer in these conditions would be either another second-home buyer, or a well-off parent purchasing for a child going to college or starting out their career locally. This is a very narrow profile.

But consistent messaging that heavily featured what made the unit special, combined with digital advertising to boost the "eyeball count" on the listing beyond the traditional means, resulted in success: We sold the unit full price with the second-home furnishings included...to another pied-à-terre buyer. And our sellers were able to liberate their capital and move on to pursue other goals.

Here were our marketing remarks for the listing:

Welcome to the Sun Cube; a super-fly sub-penthouse with city and sky views out every window.

Generous volumes, expansive window walls, high ceilings and maple floors create gallery-style space that elevates daily living. Lounge in the living room. Get your chef on in the house-sized kitchen with new appliances. Throw a dinner party or have the pals over for movie night; there's tons of room.

And when they go, retreat to your spa (and we do mean spa) bath. Super high-end renovation features Italian glass tile, heated floors, European fixtures and fittings.

This airy corner unit high above the streets only shares one wall with a neighbor. In-unit laundry, secure garage parking and free-standing AC with custom window insert all included. Primo Pike/Pine locale! Walkscore 99. No rental cap.